UK-first. Cross-border capable.

The Finance Director who turns up prepared.

Your numbers read overnight. A proper review every week. Decisions modelled before you make them — from £99 a month.

Direct Debit by GoCardless14-day free trial — nothing taken up frontReasoning by Claude
14 days free·Cancel anytime·UK-hosted, never sold·See pricing
Prefer to talk? Grace answers 24/7 on +44 204 634 0481
Works with what you already use

Reads exports from Xero, QuickBooks, Sage and FreeAgent. UK filing data from Companies House.

CSV and PDF ingestion. Live two-way sync is on the roadmap — not built yet.

In 55 seconds

How it actually works

Captions available. 55 seconds, no signup.

Live demo · 2 minutes · no signup

Two minutes with a Finance Director.

Pick a voice, give your company name, and hear your real UK filing position spoken aloud. No tax advice on the demo — that's what the product does.

No account, no card. Mic permission required.
New · The Weekly Review

A proper finance meeting. Every week. Already prepared.

Half an hour with someone who has done the reading. Prepared overnight, ranked by what actually moved, led item by item.

  • Prepared before you arrive

    Cash, runway, revenue, people cost and filings read overnight. No invented urgency.

  • Challenge the number

    Correct a figure mid-meeting and every dependent item is re-read on the spot.

  • Model it in the room

    "What if we hire in October?" The verdict first, then the arithmetic behind it.

  • Decisions, actions, minutes

    Captured as you go, issued at the close, carried into next week.

Start your 14-day free trialYour first review is ready the morning after you load your numbers.
This week's agenda
Prepared 04:12 · 5 items · ~30 minutes
  1. 0Data freshness
    Ledger to 15 Aug · bank feed clean
  2. 1Cash and runway
    £184k in hand · 7.2 months · down 0.4
  3. 2Revenue quality
    Top customer at 27% — dependency rising
  4. 3The hire you asked about
    Modelled: −0.6 months runway
  5. 4Filings and Auto Enrolment
    VAT ready to submit · AE declaration due 12 Sep
Sample agenda. Yours is ranked from your own numbers.
How it works

From sign-up to your first review in an afternoon.

01

Bring your numbers

A trial balance, ledger export or demo data. Nothing is written until you confirm it.

02

Choose the voice and name

Ten minutes of conversation covers the business, the pressure points and the goals.

03

Sit down for the review

The agenda is ranked before you arrive. Minutes and board pack write themselves.

Why this exists

You built something that works. Now the decisions get bigger.

The bookkeeper reconciles. The accountant files.

Neither is in the room when you decide whether to hire, price, or take the contract.

That gap is where the expensive decisions get made — and a real FD costs £100k–£150k a year.

So we built one. Ready from day one, at a fraction of the cost.

The Command Centre · The Read

The Read comes first. The numbers back it up.

A written verdict on where the business stands today, then the Moves your Finance Director recommends in priority order. Cash, runway and burn sit below as evidence.

Runway under three months? Stress Mode clears the screen and puts the cash decision in front of you.

Command Centre — cash position and runway
Signature capability · Document Hub

Forward the letter you don't want to open.

Read in seconds, explained in plain English, rated for how worried you should be — with a reply drafted for your review. HMRC post, disputes, contracts, insurance: filed automatically, searchable forever.

We prepare it. You send it. Nothing goes out without your sign-off.

Document Hub — plain English summary and draft reply
Cash Collection · Get paid

It chases the money you're owed. Politely, then firmly.

Your Finance Director reads the aged debtor ledger, drafts each chaser in the right register for how late it is, and keeps a record of every promise to pay. A promised date that passes escalates automatically — and lands in your Weekly Review.

Every chaser is drafted for your approval. Nothing sends without you.

The chaser ladder
ReminderDue – 14 days

A light nudge. Has it cleared approvals?

Follow-up15 – 30 days

Names the amount and asks for a payment date.

Firm31 – 60 days

States the impact. Asks for a commitment.

Final notice60+ days

Last commercial approach. Next step is legal — referred out.

Morning Briefing on iPhone — overnight changes and today's three decisions
The Morning Briefing

What changed overnight. What matters today.

What moved in the bank overnight, what's at risk this week, and the three decisions worth your time today — on your phone before the first meeting.

Forecasting Engine

Model the decision before you make it.

Base, growth and downside compared side by side across P&L, cash and runway — then stress-tested. The number you want, and the number to be ready for.

Forecasting — scenario comparison chart
Free · About six minutes · No card

A 100-point health score and a full SWOT — in six minutes.

A guided conversation with your Finance Director scores the business across six weighted dimensions, cross-checks Companies House, and hands you a written SWOT with a prioritised action plan.

0
Strong
Sample score
Strong · Solid foundations
Financial resilience74
Revenue quality82
Cost control70
Compliance88
Growth readiness76
Risk72

Strengths

  • High recurring revenue base gives predictability
  • Gross margin understood by line — pricing is informed
  • Live 12-month cashflow — decisions made against forward numbers

Weaknesses

  • Overhead review overdue by more than 12 months
  • Top-customer share edging above 25% — dependency risk
  • Insurance and key contracts not refreshed at current scale

Opportunities

  • A quarter of focused work moves cost control 15+ points
  • Contract escalators unused — pricing lag on renewals
  • Extending overhead review to supplier contract renewals

Threats

  • Sub-3-month cash runway if a top customer paused
  • Statutory filings tight — penalty risk within the year
  • Single-point-of-failure on the ops lead
Get your free SWOT & ScoreSix weighted dimensions · Live Companies House · Written report · No card
Free · About four minutes · No card

Auto Enrolment, owned by your Finance Director.

The UK's workplace pension rules are easy to get wrong and expensive to ignore. Your Finance Director handles the duties assessment, workforce categorisation, scheme shortlist and ongoing cost modelling — so you stay compliant without becoming a pension administrator.

  • Free readiness check: score, risk flags and cost range
  • Seven-stage guided setup, savable and resumable
  • Live cost projections and runway impact in the Command Centre
  • Deadline countdowns and compliance health score
Start the free AE CheckCompliance guidance and cost modelling · Not regulated financial advice
AE Readiness Score
Sample result
Duties assessment92
Workforce categorisation88
Scheme selection75
Declaration readiness84
Director-only and single-employee cases handled conservatively. Postponement, enrolment communications and payroll handoff included.
New · Exit & Transaction Readiness

Stay permanently closer to deal-ready.

Most businesses start preparing for a sale, a raise or a refinance about a year too late — and lose value in diligence for reasons that were fixable all along. Your Finance Director scores readiness across eight diligence areas, tells you the next best action, and keeps the file in shape year-round.

  • A weighted 0–100 readiness score across records, revenue quality, margin, working capital, contracts, people, compliance and the data room
  • Statutory vs normalised EBITDA, with likely add-backs scanned from your ledger for you to accept or reject
  • A red/amber/green diligence checklist you can override and own, with evidence attached
  • A buyer-ready deal pack — including the five questions a buyer asks first
  • Readiness drops and live deal issues surface straight into your Weekly Review agenda
Start your free trial todayIncluded in every plan · No tiered feature gaslighting
Readiness score
Sample build · eight diligence areas
68
Books and records82
Revenue quality74
Margin and normalisation61
Working capital58
Contracts and commitments70
Data room44
Next best action: evidence the two largest customer contracts and clear the director's loan before year-end — worth roughly 9 points.
The platform

What your Finance Director actually does.

Three chapters. Know your numbers. Decide faster. Stay protected.

Chapter 01

Know your numbers

The Command Centre

Cash, runway, burn and the ratios that matter — always current.

Bring your own numbers

Xero, QuickBooks, Sage or FreeAgent exports. Nothing written until you confirm it.

Your Document Hub

Forward the letter you don't want to open. Read, rated, and a reply drafted.

What a real FD costs, per year
£100k£150k

The judgement that turns a good quarter into a great one — usually arriving years too late.

Cash Collection

Aged debtors in, approved chasers out — with a record of every promise to pay.

The Business Health Review

A guided conversation that scores the business out of 100 — and a SWOT you can act on.

You can't decide what to do about a number you haven't seen.
Your Finance Director, most mornings
Chapter 02

Decide faster

The Weekly Review

The meeting, not the chatbot. Agenda ranked overnight, decisions and minutes captured as you go.

The Morning Briefing

What changed overnight, what's at risk, the three decisions worth today.

Forecasting & stress testing

Base, growth and downside side by side — then stress-tested.

Your briefing lands before the first meeting
6.45am

Read in two minutes on the way in.

People Cost

Fully-loaded cost per hire, holiday liability, model-a-hire before you commit.

Board Meeting Packs

A board-grade pack in minutes, in your Finance Director's voice.

Exit & Transaction Readiness

Eight diligence areas scored, normalised EBITDA, and a buyer-ready deal pack.

Business Plan Export

Bank-ready and investor-ready, straight out of what your FD already knows.

Chapter 03

Stay protected

Filings, prepared and ready

VAT, Corporation Tax and Confirmation Statements drafted against live numbers, waiting for your sign-off.

You remain the filer of record.

Contract Intelligence

Renewals, notice windows and escalators extracted and diarised. Nudged before an auto-renewal.

Auto Enrolment, owned

Duties, categorisation, scheme, comms and declaration — a guided setup you can resume.

Filed, searchable, encrypted
25GB

Auto-filed, tagged for retention, recallable in a sentence.

A week in the life

What a week with your Finance Director looks like.

Six moments, five days. The work of a real FD — done in the background, surfaced when it matters.

  1. Monday · 6.45am

    The briefing lands.

    Overnight movement, this week's risks, today's three decisions.

    Monday morning briefing on a phone
  2. Tuesday

    A hire, modelled before the meeting.

    Fully-loaded cost, tax uplift, impact on runway — before the invite goes out.

    Forecasting a new hire
  3. Wednesday · 9.14 → 9.15

    HMRC letter, read and answered in a minute.

    Forwarded at 9.14, reply drafted by 9.15. Nothing sends without sign-off.

    HMRC letter parsed to plain English with a draft reply
  4. Thursday · 8.02am

    A chaser, approved over coffee.

    An invoice at 34 days gets the firm follow-up — drafted overnight, sent on your tap. The promise to pay Friday is logged.

    Cash Collection · awaiting approval
    Northbridge Ltd£8,400 · 34 days

    "…this is now 34 days past due. Could you confirm a payment date by Friday?"

    Approve & sendEdit first
  5. Thursday

    A supplier renewal, flagged in time.

    A 90-day auto-renewal surfaced now, not the week it lands.

    Contracts and renewals surfaced on the command centre
  6. Friday

    The review, then the board pack.

    Thirty minutes, agenda ranked. Minutes and board pack written for you.

    Board-grade report on desktop
On duty
Signature feature

Meet your
Finance Director.

Choose the voice, choose the name. One named persona per business — Executive Assistant and Finance Director in one. You talk to a person, not a dashboard.

EA mode

Drafts emails, preps board packs, chases invoices, summarises the day.

FD mode

Surfaces runway risk, tax exposure, board-level commentary. Routes to specialists when it matters.

Front Desk (add-on).

Answers as the voice of the business, with real answers — "yes, that invoice was paid on the 14th". Every call feeds your daily briefing.

Launches as a paid add-on shortly after we open general access.

Who it's for

Built for the business that's moving fast.

Founders and directors running businesses of 2–50 people: past the chaos of year one, not yet ready for a full-time finance hire.

If you check the bank balance more often than the forecast, or you've made a hiring call on gut feel because nobody ran the numbers — this is for you.

How it compares

Three ways to get financial leadership.

Traditional FD
Cost
£100k–£150k / year
Coverage
Office hours, one person
Forward-looking insight
Answers your phone
Scales with your business
Limited — one human
Outsourced Bookkeeper
Cost
Low monthly fee
Coverage
Reactive, periodic
Forward-looking insight
Answers your phone
Scales with your business
Limited — scope of work
MyFinanceDirector.ai
Cost
From £149 / month
Coverage
Always on
Forward-looking insight
Answers your phone
Add-on
Scales with your business
Two ways in

Whoever you are, this is built for you.

Run your own business, or run a book of them. Same Finance Director. Different job.

  • UK-hosted
  • Encrypted at rest and in transit
  • Your data is yours — exportable and deletable
  • Not regulated financial advice
Before you start

The questions we get most.

Your next review could be ready tomorrow morning.

Load your numbers today; your Finance Director preps overnight. From £99 a month, fourteen days free.

14 days free · Cancel anytime · UK-hosted, never sold Or talk to Grace 24/7 on +44 204 634 0481