Free SWOT & Score for your business.
A guided conversation with your Finance Director. A 100-point health score across six weighted dimensions, cross-checked against live Companies House data, and a written SWOT with a prioritised action plan you can share.
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e.g. "Acme Trading" or 12345678. Well pick the record together.
This is what you get.
Not a lead-gen quiz. A written report you can share with a bank, an investor, or your board.
Sample cover
Acme Trading Ltd
Companies House 09876543 · Prepared today
Strengths
- —High recurring-revenue base — predictability most SMEs lack.
- —Gross margin understood by product line, reviewed monthly.
- —Comfortably ahead of Companies House deadlines.
Weaknesses
- —No live 12-month cashflow — decisions on hindsight.
- —Insurance last reviewed 18 months ago — cover lag risk.
- —One material single point of failure named.
Opportunities
- —Quarterly overhead review is in place — extend to supplier contract renewals.
- —Move from budget to rolling forecast — full FD-level input.
- —Live view of cash, filings and commitments in one place.
Threats
- —Top-customer share edging above 25% — dependency risk.
- —3-month cash runway if a large invoice slipped.
- —Insolvency history on the public register triggers extra scrutiny.
Prioritised action plan
- Build a 13-week cash forecastImmediate
Weekly cash-in / cash-out for the next quarter — the highest-leverage move for a business with under three months of runway.
- Diversify the top customer's revenue shareThis quarter
Set a 12-month target to bring the largest customer below 25% of revenue. Track alongside pipeline and churn.
- Refresh insurance and key contractsThis year
Cover often lags the size of the business by 18 months. Same exercise for supplier contracts.
Not another quiz.
Most "business health checks" are lead-gen forms with pre-baked answers. This is a working artefact prepared by a Finance Director.
Six weighted dimensions
Financial resilience, revenue quality, cost control, compliance, growth readiness, and risk. Weights reflect what actually decides survival and value.
Live Companies House
Filings, status, charges and officers pulled at run-time. If accounts are overdue, the compliance score reflects it — not your self-report.
Adaptive questions
Twelve base questions, up to three follow-ups when an answer flags real risk. Never a rigid form.
A written report
SWOT quadrants, a 100-point score, a prioritised action plan. Not a marketing PDF — a document you can share with a bank or investor.
Deterministic scoring
The score is a weighted mean of your answers, not an LLM opinion. The reasoning is explainable end-to-end.
You own it
Save as PDF. Email a copy. Or delete it in one click. Reports are retained up to 12 months; partials for 30 days.