Honest pricing.
One product, five ways to buy it. No tiered feature gaslighting — every plan gets the full intelligence layer.
Pricing reflects scale, not feature-gating. No tier ever gets a worse brain.
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- Your numbers read overnight, before you ask
- A weekly review that arrives with an agenda and a recommendation
- A board-ready pack generated from your live figures
- Forecasts, scenarios and stress tests you can run mid-meeting
- Filings prepared, checked and ready for you to submit
- Cash collection — chasers drafted in the right tone, sent only on your approval
- A Finance Director on call — chat, voice or phone, 24/7
- Nothing is taken during your 14-day trial.
- Protected by the Direct Debit Guarantee.
- Bank details go straight to GoCardless — we never see them.
Cancel any time from your account or your bank. GoCardless is authorised by the Financial Conduct Authority and processes bank payments for over 100,000 businesses.
For your own business
Same brain in all three — the difference is what you already have in place.
The same product as SME Direct, at a lower price held for as long as you stay subscribed.
- £99 locked in for life — no annual creep
- A limited number of places, then it closes
- A direct line to the team building it
For the director who needs a Finance Director — not another spreadsheet.
- Works alongside your existing bookkeeping — Xero, your accountant, or CSV import
- Standard rate, always available
- No cohort cap, no waiting list
Founder is the same product at a lower price. When the Founder places are gone, this is the rate.
No Xero. No bookkeeper. No finance stack. Your bank feeds it, it keeps the books.
- Live bank feed with automatic categorisation
- Invoices raised, sent and chased
- VAT position drawn from your own live ledger
- Replaces your bookkeeping subscription outright
For firms buying on behalf of clients
Priced per client, not per feature.
Be the hero in every advisory call.
- One command centre across the whole portfolio
- Draft commentary per client, ready before you dial
- Deadlines tracked across the firm, not per file
- Signals showing which client needs the advisory conversation
- Per-seat or client-band billing
Your brand. Your client experience. We stay invisible.
- Full branding rights
- Your own subdomain
- Unlimited clients
- Priority support
- Premium AI capacity
Front Desk
Coming soonYour Finance Director answers the business phone as your business, and every call lands in the company's memory. Priced per line, billed monthly.